Privacy policy

rivacy Policy

Last updated: 26 July 2026

1. Who we are

Cheeky Swank Limited is the data controller responsible for your personal information collected through cheekyswank.com.

Registered office: 75 Aylesbury Avenue, Eastbourne, East Sussex, BN236AG Contact email: hello@cheekyswank.com

If you have any questions about how we handle your data, please contact us at hello@cheekyswank.com.

2. What personal information we collect

We collect the following information when you use our website or place an order:

• Name, billing and delivery address, email address and phone number
• Payment information (processed securely by our payment provider — we do not store card details)
• Order history and purchase details
• Account login details if you create an account
• Communications you send us, including customer service enquiries
• Website usage data including IP address, browser type, pages visited and cookies

3. Why we use your information and our lawful basis

4. How long we keep your information

• Order and transaction records: 7 years (HMRC requirement)
• Customer accounts: until you request deletion or 3 years of inactivity
• Marketing consent records: until you withdraw consent, plus 1 year
• Website usage data: 26 months
• Customer service communications: 3 years

5. Who we share your information with

We share your information only where necessary with the following categories of recipients:

• Shopify Inc — our e-commerce platform provider, which hosts our store and processes order data on our behalf
• Payment processors (e.g. Shopify Payments, Stripe) — to process card payments securely
• Royal Mail — to deliver your order (name, delivery address and order reference)
• Omnisend — our email marketing platform, used to send order confirmations and marketing emails where you have consented
• Advertising platforms (e.g. Meta, TikTok, Google) — to show relevant advertising, where you have consented via our cookie settings
• HMRC and other regulatory bodies — where required by law

We do not sell your personal information to third parties.

6. International data transfers

Some of our service providers, including Shopify and Omnisend, process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as the UK International Data Transfer Agreement (IDTA) or equivalent standard contractual clauses approved by the ICO.

7. Cookies and marketing consent

We use cookies on our website to make it work, remember your preferences, and — where you have given consent — to measure performance and show you relevant advertising. You can manage your cookie preferences at any time via the cookie settings on our website.

We may send you marketing emails if you have opted in at checkout or via our website. You can unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us at hello@cheekyswank.com.

8. Your rights under UK GDPR

You have the following rights regarding your personal information:

• Right of access — request a copy of the information we hold about you
• Right to rectification — ask us to correct inaccurate information
• Right to erasure — ask us to delete your information in certain circumstances
• Right to restrict processing — ask us to limit how we use your information
• Right to data portability — receive your information in a structured, machine-readable format
• Right to object — object to processing based on legitimate interests or for direct marketing
• Right to withdraw consent — where we rely on consent, you can withdraw it at any time

To exercise any of these rights, please contact us at hello@cheekyswank.com. We will respond within one month.

9. Children

Our products are age-restricted to persons aged 18 and over. We do not knowingly collect personal information from anyone under 18. If you believe a child has provided us with their information, please contact us and we will delete it promptly.

10. How to complain

If you are unhappy with how we have handled your personal information, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

Website: www.ico.org.uk Telephone: 0303 123 1113 Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

We would, however, appreciate the opportunity to address your concerns directly before you contact the ICO — please email us first at hello@cheekyswank.com.

11. Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page will reflect any changes. We recommend checking this page periodically.